About Our Company

Family-Owned and Operated Business

Custom Paving is a family-owned and operated business with over forty years of experience in the asphalt industry. Our founder, William (Bill) Wells, started out as an independent contractor in 1978. and has since expanded to six branches across Wisconsin and Illinois. Our team has the knowledge and expertise you need, with a reputation to back it up.

When you choose Custom Paving for your next job, you can expect quality workmanship at a fair price – a promise that’s been upheld by our family for decades. We stand behind our work with a 100% satisfaction guarantee, so you can be sure that you’ll be satisfied with the final product.

40+ years of experience in the asphalt industry

Our Services

We offer for both residential and commercial properties a durable, cost-effective, and visually appealing solution for driveways, parking lots, and other paved areas.


Minimize dust, mud, and potholes all the while beautifying your property with asphalt paving services. Residential, commercial, farmland, and industrial job sites are always welcome, and overlay work is available, should you need it.


Keep your residential or commercial property’s pavement protected with exceptional sealcoating services from Custom Paving & Sealcoating. Sealcoating can prevent moisture damage over time and will protect your surfaces every 3 to 5 years.

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Effective Asphalt Solutions and Products

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Driveway Sealcoating

provide a cost-effective solution to prevent pavement deterioration extending your driveway’s lifespan and appearance.

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HOA & Subdivison Roads

By regularly repairing and resurfacing the roads, HOAs can improve safety, increase property values, and enhance the overall appeal of the community.

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Farm Lanes

Upgrade agricultural roadways and enhance your farm productivity and safety while minimizing wear and tear on vehicles and equipment.

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New Parking Lot Installs

Optimize parking spaces, increase safety, and enhance customer experience with our New parking lot installation services.


Questions about your new driveway, parking lot, roadway, etc?

Can I pave over my existing driveway or parking lot?

It depends on the condition of the existing pavement. A professional assessment is recommended to determine if an overlay or complete removal and replacement is necessary. Factors such as the condition of the base, drainage, and structural integrity of the existing pavement will be evaluated to determine the best course of action for your specific project.

How often should I sealcoat my driveway or parking lot?

It is generally recommended to sealcoat your driveway or parking lot every 2-3 years, depending on the amount of traffic and weather conditions. Sealcoating helps protect the pavement from damage caused by UV rays, water, and chemicals, and extends its lifespan.

What are the benefits of sealcoating?

Sealcoating offers several benefits, including protection against oxidation, UV rays, water penetration, and chemicals. It also enhances the appearance of the pavement, provides a smooth surface for easier cleaning, and helps extend the lifespan of the pavement, saving you money on costly repairs or replacements.

Can I sealcoat my pavement myself?

While DIY sealcoating kits are available, it is highly recommended to hire a professional paving and sealcoating company for the best results. Professional sealcoating ensures proper preparation, application, and curing for long-lasting and effective protection of your pavement.

How long does it take for sealcoating to cure?

Sealcoating typically takes about 24-48 hours to cure, depending on weather conditions such as temperature and humidity. It’s important to avoid any traffic, heavy objects, or standing water on the newly sealcoated surface during the curing process to ensure the best results.

How long does a typical paving project take?

The duration of a paving project depends on various factors such as the size of the area, complexity of the project, and weather conditions. A small driveway may take a day or two, while a larger parking lot may take several days or more. Your paving contractor will provide you with an estimated timeline based on your specific project.

How can I maintain my newly paved or sealcoated surface?

Regular maintenance is key to extending the lifespan of your pavement. Avoiding heavy loads, sharp objects, and harsh chemicals on the surface, and keeping it clean from dirt, debris, and standing water will help preserve its integrity. It’s also recommended to schedule regular inspections and maintenance with a professional paving and sealcoating company to address any issues early on.

Quality Workmanship at a Fair Price

Call 866-522-3403